In an effort to stray away from traditional, stale employee award programs, Charles Schwab's internal advertising team and I created the AllStar Award. Outstanding employees would be gifted customized chuck Taylor shoes delivered in co-branded boxes.
I branded the program with a clean, simple word mark. But, when it came to the rest of the the visuals, I took inspiration from the bold graphic style of vintage Chuck Taylor ads. Large posters and emails featuring my hand lettering successfully churned up excitement for the program's launch.
Art Director / Designer: Cameron Miller
Writer: David R.
ACD: Michael Page / Greg Smith
Writer: David R.
ACD: Michael Page / Greg Smith
